The impact of rebranding on club member relationships

Plewa, Carolin; Lu, Vinh; Veale, Roberta

Cultural advice

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The impact of rebranding on club member relationships

Date

2011

Authors

Plewa, Carolin

Lu, Vinh

Veale, Roberta

Publisher

Emerald Group Publishing Ltd

URI

http://hdl.handle.net/1885/22402

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Open Access Research

Source

Asia Pacific Journal of Marketing and Logistics

Type

Journal article

DOI

10.1108/13555851111120506

Restricted until

2037-12-31

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Cultural advice

The impact of rebranding on club member relationships

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