The impact of challenge gifts on charitable giving

List, John A.; Rondeau, Daniel

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The impact of challenge gifts on charitable giving

Date

2003-05-01

Authors

List, John A.

Rondeau, Daniel

Abstract

Evidence suggests that contributions to capital campaigns increase with the value of leadership gifts. We examine the response of subjects to the announcement of leadership gifts and its implied change in the campaign's target. The two effects are partitioned.