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Yea-Saying in Contingent Valuation Surveys

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Date

1999

Authors

Blamey, Russell
Bennett, Jeff W
Morrison, Mark

Journal Title

Journal ISSN

Volume Title

Publisher

University of Wisconsin

Abstract

A number of recent papers have provided estimates of willingness to pay derived in contingent valuation surveys exceeding those revealed in experimental or real-life markets. One possible explanation for the overestimation of values is the presence of yea-saying. With the objective of reducing the occurrence of yea-saying, a new elicitation format, referred to as the dissonance-minimizing (DM) format, is proposed. An empirical comparison of the DM format with the conventional dichotomous-choice (DC) format and the ambivalence-reducing polychotomous choice (PC) format suggested by Ready, Whitehead, and Blomquist (1995) is made. Results are encouraging for the DM.

Description

Keywords

Keywords: contingent valuation; environmental economics; methodology

Citation

URI

http://hdl.handle.net/1885/94860

Collections

Open Access Research

Source

Land Economics

Type

Journal article

Book Title

Entity type

Access Statement

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Restricted until

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