Advertisement for Dunlop Rubber Company: Heartiest greetings from all Dunlop users

Abstract

An advertisement that incorporates a retouched photograph of a building illuminated to welcome H.R.H., the Prince of Wales. The occasion is the Prince's visit to Australia in 1920. He arrived 26 May in Melbourne aboard the Renown at the start of a three-month tour. An artist has painted onto the photograph such details as the Union Jack flag, the sky and the lettering that proclaims: 'The Dunlop Rubber Company of Australasia'. The central image is of three plumes, a crown and the motto: 'Ich Dien' (German for 'I serve'), pricked out in the dark by rows of light bulbs. This gesture of welcome was used on a number of buildings in the major cities during the Prince's visit. A text panel pasted onto the print states: 'A Beautiful Illuminated Welcome to the Prince displayed by the Dunlop Rubber Co., Melbourne'. The text also describes the colour scheme used. Show more