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Examining the effects of malfunctioning personalized services on online users' distrust and behaviors

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Authors

Chau, Patrick
Ho, Shuk (Susanna)
Ho, Kevin K.W
Yao, Yihong

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Volume Title

Publisher

Elsevier

Abstract

Merchants adopt web personalization technologies to offer product recommendations in the hope of influencing online users' decision making in a shopping process. Although there is a large body of research on the favorable effects of web personalization on

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Source

Decision Support Systems

Book Title

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License Rights

Restricted until

2037-12-31