An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective

Bell, George; Quazi, Ali; Clayton, Peter

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An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective

Date

2008

Authors

Bell, George

Quazi, Ali

Clayton, Peter

Publisher

Australian and New Zealand Marketing Academy (ANZMAC)

URI

http://hdl.handle.net/1885/24207

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Open Access Research

Source

Proceedings of Australia and New Zealand Marketing Academy Conference 2008

Type

Conference paper

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2037-12-31

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Cultural advice

An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective

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