"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

Lindridge, Andrew; Eagar, Toni

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"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

Date

2015

Authors

Lindridge, Andrew

Eagar, Toni

Publisher

Westburn Publishers Ltd

Abstract

Using David Bowie as a human brand and his various characters, particularly Ziggy Stardust, we address two research themes: who constructs celebrity – the individual or the market, and to what extent can a celebrity emancipate their human brand from the

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http://hdl.handle.net/1885/36928

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Open Access Research

Source

Journal of Marketing Management

Type

Journal article

DOI

10.1080/0267257X.2015.1014395

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2037-12-31

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"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

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