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Intelligent Data Mining and Personalisation for Customer Relationship Management

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Date

2004

Authors

Wong, Kok Wai
Fung, Chun Che
Gedeon, Tamas (Tom)
Chai, Douglas

Journal Title

Journal ISSN

Volume Title

Publisher

Institute of Electrical and Electronics Engineers (IEEE Inc)

Abstract

Customer Relationship Management (CRM) initiatives have gained much attention in recent years. With the aid of data mining technology, businesses can formulate specific strategies for different customer bases more precisely. Additionally, personalisation

Description

Keywords

Keywords: Customer relationship management (CRM); Customer-focused strategy; Industry expertize; Multi-functions; Computational methods; Customer satisfaction; Data mining; Database systems; Electronic commerce; Industrial relations; Mathematical models; Problem so

Citation

URI

http://hdl.handle.net/1885/87466

Collections

Open Access Research

Source

Proceedings of the 2004 8th International Conference on Control, Automation, Robotics and Vision

Type

Conference paper

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until

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