Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
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Tam, Kar Yan
Ho, Shuk (Susanna)
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Institute for Operations Research and the Management Sciences (INFORMS)
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With advances in tracking and database technologies, firms are increasingly able to understand their customers and translate this understanding into products and services that appeal to them. Technologies such as collaborative filtering, data mining, and
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Information Systems Research
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2037-12-31
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